4th UN PRME MENA Regional Forum

PRME_ESCA global education magazine

ESCA Ecole de Management (Casablanca, Morocco)
Hosts United Nations’ Principles for Responsible Management Education MENA Forum

Regional and International Management Education Institutions

To Meet at 4th UN PRME MENA Regional Forum

In Casablanca, Morocco

10-11 November 2014

After the success of the three previous editions of the PRME MENA Regional Forum,

  • In 2011, at the American University in Cairo (Egypt)
  • In 2012, at the Holy Spirit UniversityofKaslik(Lebanon)
  • In 2013, at the University ofDubai(United Arab Emirates)

this United Nations-backed global initiative, developed to promote responsibility and sustainability in business education, announces its 4th edition next 10 and 11 November, in ESCA Ecole de Management in Casablanca, Morocco.

This international high-level meeting will bring together over 300 participants from 20 countries to explore approaches, experiences and best practices and discuss challenges and strategies for improving responsible management education. Among them state ministers, senior officials, university and business school deans, academics, researchers, entrepreneurs and members of corporate sector and civil society from North Africa and the Middle East.

Discussions and presentations will be organized into plenary sessions and thematic round-tables, devoted this year to “Regional and Local Challenges for Responsible Management Education”.

As the Arab World is facing deep changes and difficult transitions, this new edition of PRME MENA Regional Forum aims to highlight the importance of educational institutions on the south and east coast of the Mediterranean to adopt the Principles for Responsible Management Education.

As the first Business School in Morocco and French-speaking African, ESCA Ecole de Management advocates responsible leadership and sustainable management and complies with the United Nations PRME since 2012.

About PRME (Principles for Responsible Management Education)

The Principles for Responsible Management Education (PRME) is a UN Global Compact-backed initiative developed to promote corporate responsibility and sustainability in business education. It has now been endorsed by more than 550 business schools and universities from around the world. Institutions participating in the initiative make a commitment to align their mission and strategy, as well as their core competencies – education, research and thought leadership –, with United Nations values embodied by the six PRME principles. Actions encouraged under the PRME’s framework include curriculum development and research as well as public advocacy to advance responsible business practices. For more information, please visit www.unprme.org.

About Responsible Management

Responsible management refers to corporate steering and governance.

This responsibility focuses on three main areas:

  • Environmental (prevent risks, follow standards, manage resources)
  • Economic (preserve long-term interests, take into account all costs of production)
  • Social and societal (give more meaning to one’s job, build successful collaborations, think of the generations to come, meet social challenges).

About ESCA Ecole de Management

Founded in 1992 in the heart of Casablanca, Morocco’s largest city, financial hub and economic capital, ESCA School of Management positions itself as a school of reference in North Africa and in the Mediterranean region in the fields of education and training in management.

ESCA School of Management offers advanced master degrees as well as executive training to students and professionals in different managerial domains, with the ambition to educate a new generation of high potential managers in Africa and emerging countries.

The School is ranked Number 1 among universities and business schools in Morocco and French-speaking countries in Africa for three successive years by Eduniversal and Jeune Afrique. These rankings bear witness to the high quality of faculty and research, of its programs as well as the School’s international dimension and relationship with the business community.

Press Contact : Mahja NAIT BARKA – +212 6 46 11 59 55 – mnaitbarka@esca.ma

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